Tennis Player Sponsorship Success Story
ANZ at Australian Open

Brand:

Australia and New Zealand Banking Group

Industry:

Banking

Year:

2024

Event:

Australian Open

Player Activations:

10

Sponsorship Highlights

In 2024, ANZ strategically sponsored several key matches at the Australian Open, amplifying its brand presence in the highly competitive tennis arena. ANZ featured prominently in high-profile matches such as Alexei Popyrin vs. Novak Djokovic and Jordan Thompson vs. Stefanos Tsitsipas. By aligning with top-tier athletes and prime-time matches, ANZ ensured maximum visibility and engagement. The sponsorship included on-court signage, player uniforms, and promotional content, creating a cohesive and impactful brand presence.

Campaign Impact

ANZ’s sponsorship extended to additional notable matches, including Thanasi Kokkinakis vs. Grigor Dimitrov and Ajla Tomljanović vs. Jeļena Ostapenko. These matches attracted significant attention, providing ANZ with extensive exposure to a diverse audience. The comprehensive approach ensured that ANZ was not just a sponsor but a pivotal part of the Australian Open experience, enhancing brand recognition and loyalty.

ANZ’s player sponsorship at the Australian Open 2024 exemplified a successful and strategic integration into a major sporting event. By sponsoring key matches and leveraging digital and social media engagement, ANZ significantly boosted its brand visibility and connection with a global audience. This campaign demonstrated ANZ’s innovative approach to sports marketing, solidifying its position as a leading supporter of tennis and creating lasting impressions in the sports industry.

Social Media Activation

The campaign leveraged various digital platforms, with sponsored players sharing posts, tagging ANZ, and highlighting the brand’s support. This social media engagement further amplified ANZ’s reach, fostering a deeper connection with tennis enthusiasts.

No. Of Players Posting On Social:

10

No. Of Social Media Posts:

10

No. of Total Engagements:

117,000+

Meet & Greets

ANZ’s campaign included a meet & greet with their sponsored players, providing an unrivaled opportunity to enhance their guest experience by arranging for them to spend time with the World famous tennis players they sponsored on a per-match basis.

At the meet and greets, players answered questions, posed for group photographs, signed autographs, and offered enhanced activations around being interviewed and placing products into their hands.

Interested In Tennis Player Sponsorship?

Elevate your brand’s visibility with strategic tennis player sponsorship. Explore our exclusive opportunities and connect with a global audience of tennis enthusiasts today! Be part of the passion!