Brand:
Australia and New Zealand Banking Group
Industry:
Banking
Year:
2024
Event:
Australian Open
Player Activations:
10
In 2024, ANZ strategically sponsored several key matches at the Australian Open, amplifying its brand presence in the highly competitive tennis arena. ANZ featured prominently in high-profile matches such as Alexei Popyrin vs. Novak Djokovic and Jordan Thompson vs. Stefanos Tsitsipas. By aligning with top-tier athletes and prime-time matches, ANZ ensured maximum visibility and engagement. The sponsorship included on-court signage, player uniforms, and promotional content, creating a cohesive and impactful brand presence.
ANZ’s sponsorship extended to additional notable matches, including Thanasi Kokkinakis vs. Grigor Dimitrov and Ajla Tomljanović vs. Jeļena Ostapenko. These matches attracted significant attention, providing ANZ with extensive exposure to a diverse audience. The comprehensive approach ensured that ANZ was not just a sponsor but a pivotal part of the Australian Open experience, enhancing brand recognition and loyalty.
The campaign leveraged various digital platforms, with sponsored players sharing posts, tagging ANZ, and highlighting the brand’s support. This social media engagement further amplified ANZ’s reach, fostering a deeper connection with tennis enthusiasts.
No. Of Players Posting On Social:
10
No. Of Social Media Posts:
10
No. of Total Engagements:
117,000+
ANZ’s campaign included a meet & greet with their sponsored players, providing an unrivaled opportunity to enhance their guest experience by arranging for them to spend time with the World famous tennis players they sponsored on a per-match basis.
At the meet and greets, players answered questions, posed for group photographs, signed autographs, and offered enhanced activations around being interviewed and placing products into their hands.
Elevate your brand’s visibility with strategic tennis player sponsorship. Explore our exclusive opportunities and connect with a global audience of tennis enthusiasts today! Be part of the passion!