Boxing Sponsorship Success Story
DTEK & Oleksandr Usyk

Brand:

DTEK

Industry:

Energy

Fighter Sponsored:

Oleksandr Usyk

Opponent:

Tyson Fury

Year:

2024

Venue:

 Kingdom Arena, Riyadh, Saudi Arabia

Event:

Ring of Fire

Titles on the line:

WBA (Super), WBC, IBF, WBO, IBO

The Fighter

Oleksandr Usyk

Oleksandr Usyk is one of the most accomplished and respected figures in professional boxing. He has held multiple world championships in two weight classes, including the unified heavyweight titles since 2021 and the undisputed cruiserweight championship from 2018 to 2019.

Usyk is renowned for his exceptional skill, agility, and strategic prowess, earning him a place among the greatest boxers of his generation.

DTEK sponsoring Oleksandr Usyk
The Sponsor

DTEK

DTEK is the largest private investor in Ukraine’s energy sector, leading the charge in sustainable and innovative energy solutions.

Established as a key player in the industry, DTEK operates across multiple segments including coal and natural gas extraction, electricity generation from wind, solar, and thermal power plants, energy trading in both local and international markets, and the distribution and supply of electricity to consumers.

The Event

Ring Of Fire

The Fighter

Oleksandr Usyk

Oleksandr Usyk is one of the most accomplished and respected figures in professional boxing. He has held multiple world championships in two weight classes, including the unified heavyweight titles since 2021 and the undisputed cruiserweight championship from 2018 to 2019.

Usyk is renowned for his exceptional skill, agility, and strategic prowess, earning him a place among the greatest boxers of his generation.

DTEK sponsoring Oleksandr Usyk
The Sponsor

DTEK

DTEK is the largest private investor in Ukraine’s energy sector, leading the charge in sustainable and innovative energy solutions.

Established as a key player in the industry, DTEK operates across multiple segments including coal and natural gas extraction, electricity generation from wind, solar, and thermal power plants, energy trading in both local and international markets, and the distribution and supply of electricity to consumers.

The Event

Ring Of Fire

Sponsorship Overview

'Fight For Light'

P11 Group orchestrated this landmark sponsorship deal, leveraging Usyk’s global appeal to spotlight DTEK’s mission.

The partnership, dubbed “Fight for Light“. was designed to generate awareness and support for Ukraine’s energy sector.

Campaign Objectives
  • Raise Global AwarenessTo highlight the critical state of Ukraine’s energy sector and the need for urgent international support.
  • Promote DTEK’s BrandTo enhance DTEK’s visibility and reputation on a global stage.
  • Support Usyk’s FightTo leverage Usyk’s platform and audience to spread the message.
Sponsorship Assets
Apparel
Access
Publicity

Large logo on the front of boxing shorts during the fight.

Logos on the apparel of Usyk’s entourage (Physio, Cut-Man, Security, etc.).

VIP tickets and standard tickets for the fight.

Meet and greet sessions with Oleksandr Usyk.

Public appearances and meetings with DTEK’s employees.

Multiple social media posts and announcements by Usyk.

Public meeting and engagement with Usyk and sponsor’s employees.

Professional photos of the event for promotional use.

Sponsorship Overview

'Fight For Light'

P11 Group orchestrated this landmark sponsorship deal, leveraging Usyk’s global appeal to spotlight DTEK’s mission.

The partnership, dubbed “Fight for Light“. was designed to generate awareness and support for Ukraine’s energy sector.

DTEK sponsoring Oleksandr Usyk
Campaign Objectives
  • Raise Global AwarenessTo highlight the critical state of Ukraine’s energy sector and the need for urgent international support.
  • Promote DTEK’s BrandTo enhance DTEK’s visibility and reputation on a global stage.
  • Support Usyk’s FightTo leverage Usyk’s platform and audience to spread the message.
DTEK sponsoring Oleksandr Usyk
Sponsorship Assets
Apparel
Access
Publicity

Large logo on the front of boxing shorts during the fight.

Logos on the apparel of Usyk’s entourage (Physio, Cut-Man, Security, etc.).

VIP tickets and standard tickets for the fight.

Meet and greet sessions with Oleksandr Usyk.

Public appearances and meetings with DTEK’s employees.

Multiple social media posts and announcements by Usyk.

Public meeting and engagement with Usyk and sponsor’s employees.

Professional photos of the event for promotional use.

DTEK sponsoring Oleksandr Usyk
Pre-Fight

Official Photoshoot

Usyk proudly donned his fight shorts, prominently featuring the DTEK logo, during the official photoshoot for the event.

These images were widely circulated throughout the media coverage of fight week and the fight itself, ensuring that the DTEK brand received extensive visibility across various platforms.

Usyk Photoshoot PNG

Pre-Fight

Official Photoshoot

Usyk proudly donned his fight shorts, prominently featuring the DTEK logo, during the official photoshoot for the event.

These images were widely circulated throughout the media coverage of fight week and the fight itself, ensuring that the DTEK brand received extensive visibility across various platforms.

Pre-Fight

Entourage Branding

Oleksandr Usyk’s entourage and support staff all wore branded tracksuits throughout the event, which included DTEK’s logo on the jacket sleeve.

Usyk’s team is visible throughout media coverage of the fight week, including:

  • Press conferences
  • Open training
  • The weigh-in
  • Arriving at the venue
  • Pre-fight preparation
  • Walk-out
  • During the fight
  • Post-fight celebrations
Pre-Fight

Meeting & Tickets For Veterans

Oleksandr Usyk had the honor of meeting with 40 Ukrainian veterans and DTEK workers who had shown incredible resilience and bravery.

During this heartfelt encounter, Usyk expressed his pride in standing alongside these defenders, acknowledging their unwavering commitment and strength.

This moment not only highlighted the deep connection between Usyk and his fellow Ukrainians but also reinforced the meaningful impact of the partnership between Usyk and DTEK, bringing together the spirit of unity and determination.

Pre-Fight

Social Media Posts

 

 

View this post on Instagram

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

The Fight

Brand Visibility

The Fight

Reach & Results

The fight between Oleksandr Usyk and Tyson Fury captivated global audiences and delivered remarkable results across media channels, with over 5.49 billion impressions and 564 million views. It garnered 58,000 quotes, 102 million engagements, and reached 4 billion people in 137 countries. Socially, it sparked 118,000 replies, 59 million reposts, and 218,000 posts. 
DTEK sponsoring Oleksandr Usyk
The Fight

Reach & Results

The fight between Oleksandr Usyk and Tyson Fury captivated global audiences and delivered remarkable results across media channels, with over 5.49 billion impressions and 564 million views. It garnered 58,000 quotes, 102 million engagements, and reached 4 billion people in 137 countries. Socially, it sparked 118,000 replies, 59 million reposts, and 218,000 posts. 
DTEK sponsoring Oleksandr Usyk
Post-Fight

EU Leaders Video Call

At DTEK’s dinner with partners and allies, ahead of the Ukraine Recovery Conference, Usyk made a heartfelt appeal to join DTEK’s #FightForLight campaign. Emphasizing the urgency of the approaching winter, Usyk spoke passionately about the need to ensure the safety of those working tirelessly under extreme conditions to keep the lights on.

Post-Fight

Usyk Visiting DTEK’s Energy Workers

On August 15th, 2024, Usyk visited Moshchun near Kyiv, where he met with Ukrainian energy workers who had been instrumental in restoring vital national infrastructure.

Usyk expressed his deep gratitude to the DTEK teams, acknowledging their extraordinary efforts in rebuilding and repairing essential facilities.

Step into the Ring of Brand Success

Ready to land a powerful punch in your marketing strategy? Partner with P11 Group for knockout boxing sponsorships that elevate your brand visibility and engage a global audience of passionate fans. Don’t wait—get in the ring with us and watch your brand shine! Be part of the passion!

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