Boxing Sponsorship Success Story
DTEK & Oleksandr Usyk

Brand:

DTEK

Industry:

Energy

Fighter Sponsored:

Oleksandr Usyk

Opponent:

Tyson Fury

Year:

2024

Venue:

 Kingdom Arena, Riyadh, Saudi Arabia

Event:

Ring of Fire

Titles on the line:

WBA (Super), WBC, IBF, WBO, IBO

The Fighter

Oleksandr Usyk

Oleksandr Usyk is one of the most accomplished and respected figures in professional boxing. He has held multiple world championships in two weight classes, including the unified heavyweight titles since 2021 and the undisputed cruiserweight championship from 2018 to 2019.

Usyk is renowned for his exceptional skill, agility, and strategic prowess, earning him a place among the greatest boxers of his generation.

DTEK sponsoring Oleksandr Usyk
The Sponsor

DTEK is the largest private investor in Ukraine’s energy sector, leading the charge in sustainable and innovative energy solutions.

Established as a key player in the industry, DTEK operates across multiple segments including coal and natural gas extraction, electricity generation from wind, solar, and thermal power plants, energy trading in both local and international markets, and the distribution and supply of electricity to consumers.

The Event

Ring Of Fire

DTEK sponsoring Oleksandr Usyk
The Fighter

Oleksandr Usyk

Oleksandr Usyk is one of the most accomplished and respected figures in professional boxing. He has held multiple world championships in two weight classes, including the unified heavyweight titles since 2021 and the undisputed cruiserweight championship from 2018 to 2019.

Usyk is renowned for his exceptional skill, agility, and strategic prowess, earning him a place among the greatest boxers of his generation.

DTEK sponsoring Oleksandr Usyk
The Sponsor

DTEK is the largest private investor in Ukraine’s energy sector, leading the charge in sustainable and innovative energy solutions.

Established as a key player in the industry, DTEK operates across multiple segments including coal and natural gas extraction, electricity generation from wind, solar, and thermal power plants, energy trading in both local and international markets, and the distribution and supply of electricity to consumers.

The Event

Ring Of Fire

DTEK sponsoring Oleksandr Usyk

Sponsorship Overview

'Fight For Light'

P11 Group orchestrated this landmark sponsorship deal, leveraging Usyk’s global appeal to spotlight DTEK’s mission.

The partnership, dubbed “Fight for Light“. was designed to generate awareness and support for Ukraine’s energy sector.

Campaign Objectives
  • Raise Global AwarenessTo highlight the critical state of Ukraine’s energy sector and the need for urgent international support.
  • Promote DTEK’s BrandTo enhance DTEK’s visibility and reputation on a global stage.
  • Support Usyk’s FightTo leverage Usyk’s platform and audience to spread the message.
Sponsorship Assets
Apparel
Access
Publicity

Large logo on the front of boxing shorts during the fight.

Logos on the apparel of Usyk’s entourage (Physio, Cut-Man, Security, etc.).

VIP tickets and standard tickets for the fight.

Meet and greet sessions with Oleksandr Usyk.

Public appearances and meetings with DTEK’s employees.

Multiple social media posts and announcements by Usyk.

Public meeting and engagement with Usyk and sponsor’s employees.

Professional photos of the event for promotional use.

Sponsorship Overview

'Fight For Light'

P11 Group orchestrated this landmark sponsorship deal, leveraging Usyk’s global appeal to spotlight DTEK’s mission.

The partnership, dubbed “Fight for Light“. was designed to generate awareness and support for Ukraine’s energy sector.

DTEK sponsoring Oleksandr Usyk
Campaign Objectives
  • Raise Global AwarenessTo highlight the critical state of Ukraine’s energy sector and the need for urgent international support.
  • Promote DTEK’s BrandTo enhance DTEK’s visibility and reputation on a global stage.
  • Support Usyk’s FightTo leverage Usyk’s platform and audience to spread the message.
DTEK sponsoring Oleksandr Usyk
Sponsorship Assets
Apparel
Access
Publicity

Large logo on the front of boxing shorts during the fight.

Logos on the apparel of Usyk’s entourage (Physio, Cut-Man, Security, etc.).

VIP tickets and standard tickets for the fight.

Meet and greet sessions with Oleksandr Usyk.

Public appearances and meetings with DTEK’s employees.

Multiple social media posts and announcements by Usyk.

Public meeting and engagement with Usyk and sponsor’s employees.

Professional photos of the event for promotional use.

DTEK sponsoring Oleksandr Usyk
Pre-Fight

Social Media Posts

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

Pre-Fight

Social Media Posts

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

 

A post shared by Usyk. The Cat. Oleksandr (@usykaa)

The Fight

Brand Visability

Post-Fight

The Results

DTEK sponsoring Oleksandr Usyk
The fight between Oleksandr Usyk and Tyson Fury captivated global audiences and delivered remarkable results across media channels, with over 5.49 billion impressions and 564 million views. It garnered 58,000 quotes, 102 million engagements, and reached 4 billion people in 137 countries. Socially, it sparked 118,000 replies, 59 million reposts, and 218,000 posts. 

DTEK’s sponsorship of Usyk capitalized on this global event, enhancing brand visibility through logo placement on Usyk’s attire and entourage. It generated widespread engagement and connections through social media, public appearances, and meet-and-greet opportunities, reinforcing DTEK’s role in promoting Ukrainian energy resilience globally.

Step into the Ring of Brand Success

Ready to land a powerful punch in your marketing strategy? Partner with P11 Group for knockout boxing sponsorships that elevate your brand visibility and engage a global audience of passionate fans. Don’t wait—get in the ring with us and watch your brand shine! Be part of the passion!