Tennis Player Sponsorship Success Story
Lenovo at Roland Garros & Wimbledon




Computers & electronics




Roland Garros & Wimbledon

Player Activations:


Roland Garros

In 2021, Lenovo strategically sponsored a series of high-profile matches at Roland Garros, significantly enhancing its brand visibility in the world of tennis. Notable matches included Jérémy Chardy vs. Stefanos Tsitsipas (30/05/2021), Irina-Camelia Begu vs. Serena Williams (31/05/2021), and Denis Istomin vs. Roger Federer (31/05/2021).

Lenovo’s logo was prominently displayed, capturing the attention of tennis enthusiasts and fans worldwide. The sponsorship extended to thrilling matches like Pablo Cuevas vs. Novak Djokovic (03/06/2021) and Cameron Norrie vs. Rafael Nadal (05/06/2021), reinforcing Lenovo’s commitment to supporting top-tier athletes and premier sports events.


Lenovo continued its impactful sponsorship campaign at Wimbledon 2021, aligning with some of the tournament’s most exciting matches. This included Nikoloz Basilashvili vs. Andy Murray (28/06/2021) and Oscar Otte vs. Andy Murray (30/06/2021), where Lenovo’s brand presence was effectively amplified.

The sponsorship also covered intense matches like Denis Kudla vs. Novak Djokovic (02/07/2021) and Cameron Norrie vs. Roger Federer (03/07/2021), showcasing Lenovo’s strategic positioning in high-visibility events. Additionally, Lenovo sponsored Ilya Ivashka vs. Matteo Berrettini (05/07/2021), further embedding its brand in the prestigious Wimbledon tournament.

Lenovo’s player sponsorships at Roland Garros and Wimbledon in 2021 exemplify the brand’s strategic approach to sports marketing. By aligning with prominent matches and top-tier players, Lenovo successfully elevated its brand visibility and reinforced its presence in the competitive landscape of global tennis.

These sponsorships not only showcased Lenovo’s commitment to excellence but also demonstrated its ability to connect with a wide audience, creating lasting impressions and strengthening its brand identity within the sports industry.

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