Tennis Player Sponsorship Success Story
Perfect Bar at US Open

Brand:

Perfect Bar

Industry:

Food – Healthy Snacks

Year:

2023

Event:

US Open

No. of Patches:

14

The Brand

As a pioneer in the fast-growing refrigerated nutrition bars segment, Perfect Bar has continually led the industry in innovation since its founding in 2005. Inspired by their dad’s recipe, the Keith Family founded Perfect Snacks, introducing The Original Refrigerated Protein Bar™. Today, Perfect Snacks remains at the forefront of fresh-snacking innovation with its line extensions, including Perfect Kids™ and Perfect Bites™.

The Campaign

Perfect Bar, undertook a 14 match, tennis player sponsorship campaign focused on reaching the health & wellbeing conscious audience that the US Open boasts. The patches adorned matches featuring top-tier athletes, amplifying Perfect Bar’s brand visibility and engagement throughout the event. Notable matches included Pedro Cachin vs. Ben Shelton, Bernarda Pera vs. Wang Xiyu, Marie Bouzkova vs. Petra Martic, Taylor Townsend & Leylah Annie Fernandez vs. Gabriela Dabrowski & Erin Routliffe.

Perfect Bar’s Tennis player sponsorship campaign at the 2023 US Open exemplified the brand’s commitment to reaching active and health-conscious tennis fans. By strategically placing logos on the player’s apparel in key matches and leveraging the global stage of the US Open, Perfect Bar enhanced brand recognition and affinity among tennis enthusiasts worldwide.

Social Media Activation

During Perfect Bar’s tennis player sponsorship campaign, all partnered players actively contributed to social media, sharing gratitude messages and directly tagging the brand across platforms such as Instagram, Facebook, and Twitter. This engagement highlighted a mutual appreciation between the players and Perfect Bar, enhancing their connection and visibility.

No. Of Players Posting On Social:

13

No. Of Social Media Posts:

15

No. of Total Engagements:

40,000+

Interested In Tennis Player Sponsorship?

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