Tennis Player Sponsorship Success Story
PGIM at Wimbledon & US Open

Brand:

PGIM

Industry:

Global Asset Management

Year:

2023

Event:

Wimbledon & US Open

Player Activations:

40

Wimbledon Highlights

At Wimbledon 2023, PGIM made a significant impact by sponsoring players in several key matches, ensuring their brand was prominently displayed throughout the tournament. Their sponsorship campaign included players such as Yannick Hanfmann, Lauren Davis, and Heather Watson in the First Round.

As the tournament progressed, PGIM’s presence was notable in high-stakes matches like Jordan Thompson vs. Novak Djokovic and Liam Broady vs. Casper Ruud in the Second Round. By strategically placing their sponsorship in these critical early matches, PGIM effectively maximized their brand visibility and engaged with a broad audience of tennis enthusiasts.

PGIM’s tennis player sponsorship extended to later rounds, amplifying their brand exposure even further. Notable matches included Lesia Tsurenko vs. Jessica Pegula in the Round of 16, and multiple high-profile encounters featuring Markéta Vondroušová, culminating in her Finals match against Ons Jabeur.

Additionally, PGIM’s branding was showcased in the Men’s Doubles Final with Neal Skupski and Wesley Koolhof. This comprehensive strategy ensured continuous brand engagement and highlighted PGIM’s utility in promoting its brand through players competing at one of the most prestigious sports events in the world.

US Open Highlights

PGIM continued their impactful sponsorship campaign at the US Open 2023, further enhancing their brand’s presence in the tennis world. Their campaign featured sponsorship of key players in the First Round, including Roberto Carballes Baena vs. Holger Rune and Emma Navarro vs. Magdalena Frech.

As the tournament advanced, PGIM maintained a strong presence with high-visibility matches such as Lloyd Harris vs. Carlos Alcaraz in the Second Round and Sofia Kenin vs. Daria Kasatkina. By aligning with these exciting and competitive matches, PGIM successfully captured the attention of the global tennis audience.

The sponsorship at the US Open also included prominent Quarter Final and Semi-Final matches, such as Jelena Ostapenko vs. Coco Gauff and Austin Krajicek (with Jessica Pegula) in their journey to the Finals. The strategic placement of PGIM’s branding in these crucial matches ensured widespread recognition and engagement.

Sponsoring mixed doubles finalists Austin Krajicek and Jessica Pegula, as well as women’s doubles finalists Gabriela Dabrowski and Erin Routliffe, underscored PGIM’s dedication to supporting top-tier tennis and highlighted their ongoing marketing connection to elite sport.

Social Media Activation

As part of their Tennis player sponsorship campaign, PGIM received a social media post from all the players they sponsored at the Wimbledon 2023 and US Open 2023. This included “thank you for support” messages, tagging, and more across posts and stories.

No. Of Players Posting On Social:

33

No. Of Social Media Posts:

40

No. of Total Engagements:

230,000+

Interested In Tennis Player Sponsorship?

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