Tennis Player Sponsorship Success Story
Saxo Bank at Australian Open


Saxo Bank






Australian Open

Player Activations:


High-Profile Sponsorship

At the Australian Open 2022, Saxo Bank made a notable impression with their strategic tennis player sponsorship, reinforcing their brand presence in the prestigious tournament. Their campaign kicked off in the First Round with sponsorships in high-stakes matches, including Daniel Altmaier’s face-off against Alexander Zverev and Lesia Tsurenko’s battle with Ashleigh Barty.

Additionally, Saxo Bank’s branding was prominently displayed during Liam Broady’s match against Nick Kyrgios and Maddison Inglis’ match against Leylah Annie Fernandez. This targeted approach ensured that Saxo Bank’s logo was seen by a vast audience, aligning the brand with the excitement and prestige of the Australian Open.

Sustained Visibility

Saxo Bank continued their impactful sponsorship into the Second Round, further increasing their visibility. Key matches included Madison Brengle’s challenging game against Naomi Osaka and Lucia Bronzetti’s encounter with Ashleigh Barty. The sponsorship extended to other significant matches, such as Yannick Hanfmann versus Rafael Nadal and Ričardas Berankis versus Andrey Rublev.

By sponsoring these high-profile players and matches, Saxo Bank effectively leveraged the intense media coverage and global viewership of the Australian Open, enhancing their brand’s association with elite sports performance and competitive excellence.

Saxo Bank’s sponsorship campaign at the Australian Open 2022 was a masterclass in strategic brand positioning within the sports industry. By sponsoring key players in some of the tournament’s most anticipated matches, Saxo Bank ensured maximum exposure to a global audience, reinforcing their reputation as a supporter of excellence and high performance.

This comprehensive sponsorship approach not only amplified their brand visibility but also deepened their connection with tennis fans and sports enthusiasts worldwide, solidifying Saxo Bank’s standing in the competitive landscape of sports sponsorship.

Social Media Activation

As part of their Tennis player sponsorship campaign, Saxo Bank received a social media post from all the players they sponsored at the 2023 Australian Open. This included “thank you for support” messages, tagging, and more across posts and stories.

No. Of Players Posting On Social:


No. Of Social Media Posts:


No. of Total Engagements:


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