Tennis Player Sponsorship Success Story
Uber Eats at US Open

Brand:

Uber Eats

Industry:

Food Delivery

Year:

2023

Event:

US Open

Player Activations:

8

Sponsorship Highlights

In 2023, Uber Eats launched a strategic player sponsorship campaign at the US Open, significantly boosting its brand presence in the tennis world. Uber Eats sponsored several high-profile matches, ensuring their brand was prominently visible throughout the tournament. Key matchups included Jelena Ostapenko vs. Jasmine Paolini, Attila Balazs vs. Daniil Medvedev, and Facundo Diaz Acosta vs. John Isner.

Each match saw Uber Eats’ logo displayed on player uniforms, court signage, and promotional materials, enhancing brand recognition among tennis fans and the global audience. This strategic alignment with top-tier athletes and matches underscored Uber Eats’ commitment to integrating seamlessly into the sports community.

Campaign Impact

The sponsorship extended to other noteworthy matches, including Alycia Parks vs. Daria Kasatkina, Peyton Stearns vs. Clara Tauson, Aslan Karatsev vs. Ben Shelton, Ekaterina Alexandrova vs. Marketa Vondrousova, and Liudmila Samsonova vs. Madison Keys. By associating with these pivotal games, Uber Eats not only increased its visibility but also engaged with a diverse and expansive audience.

The campaign leveraged social media, with sponsored players sharing posts and stories, tagging Uber Eats, and expressing gratitude, further amplifying the brand’s reach. This multifaceted approach ensured that Uber Eats was not just a sponsor but an integral part of the US Open experience.

Uber Eats’ player sponsorship at the US Open 2023 demonstrated a successful and strategic integration into a major sporting event. By sponsoring high-profile matches and leveraging social media engagement, Uber Eats significantly enhanced its brand visibility and connection with tennis enthusiasts worldwide.

This campaign not only showcased Uber Eats’ innovative approach to sports marketing but also solidified its position as a prominent supporter of global tennis events, creating lasting impressions and strengthening its brand identity in the sports industry.

Social Media Activation

As part of their Tennis player sponsorship campaign, Uber Eats received a social media post from all the players they sponsored at the 2023 US Open. This included “thank you for support” messages, tagging, and more across posts and stories.

No. Of Players Posting On Social:

8

No. Of Social Media Posts:

8

No. of Total Engagements:

80,000+

Interested In Tennis Player Sponsorship?

Elevate your brand’s visibility with strategic tennis player sponsorship. Explore our exclusive opportunities and connect with a global audience of tennis enthusiasts today! Be part of the passion!