Salesforce becomes the Title Sponsor and Technological partner of FIDE, brokered by P11 Group. The partnership brings the Agentforce 360 portfolio, including Slack, to the world's largest chess events and forums, powering real-time player rankings and AI-driven fan experiences for over 800 million global fans.Read More

P11 Group is delighted to announce that it has successfully brokered giffgaff as the exclusive connectivity partner of rising British tennis star Arthur Fery.Read More

P11 Group is thrilled to announce that Australian cricket legend David Warner has been appointed as the new global brand ambassador for Parimatch, a leading international sports betting and entertainment platform.Read More

On Sunday at the Baycurrent Classic in Yokohama, Japan, Blue Owl Capital ambassador Xander Schauffele lifted his first trophy since last year’s Open Championship - a win that resonated far beyond the leaderboard.Read More

P11 Group is proud to announce Crown Coins Casino's official sponsorship of Terence “Bud” Crawford, No.1 Pound-for-Pound boxer, ahead of his historic showdown with Canelo Álvarez on September 13th at Allegiant Stadium in Las Vegas.Read More

P11 Group is proud to celebrate another major milestone for one of snooker’s most iconic figures and P11 client, Judd Trump, who has been named the Halo WST Player of the Year following a historic 2024/25 season.Read More

P11 Group is proud to celebrate another major milestone for one of snooker’s most iconic figures and P11 client, Judd Trump, who has been named the Halo WST Player of the Year following a historic 2024/25 season.Read More

P11 Group is proud to have brokered a multi-year brand ambassador agreement between Blue Owl Capital Inc., a leading alternative asset manager, and Xander Schauffele, two-time major winner and current World No. 3 golfer.Read More

P11 Group is proud to announce that EC Markets has extended its ambassador sponsorship agreement with Judd Trump, reaffirming its commitment to one of the most dominant and exciting figures in the world of snooker.Read More

P11 Group is proud to announce the successful partnership between VTEX, a leading enterprise digital commerce platform, and Indian cricket icon Ravindra Jadeja. This collaboration, brokered by P11 Group, brings together a world-class athlete and a globally recognized commerce brand, highlighting a shared commitment to high performance, innovation, and excellence.Read More